Internet marketing is a thriving career field and is rapidly becoming one of the most sought-after skill sets in business today. The University of San Francisco (USF) has been meeting the needs of those interested in pursuing a career in this high-demand profession with the Master Certificate in Internet Marketing program, delivered 100% online.
The University of San Francisco is dedicated to providing marketing professionals with the latest developments in the dynamic field of Internet marketing. In order to ensure that students are presented with the most current information, USF continuously updates its Internet marketing course curriculum to incorporate the most up-to-date content and newest industry trends. The Search Engine Marketing & Usability course, second in the Master Certificate of Internet marketing program, was updated and re-released on August 1, 2011 with changes that enhance the student Internet marketing course experience.
The Search Engine Marketing & Usability course builds upon the first course in the Master Certificate in Internet Marketing program and is designed to give students the training they need to be successful and provide them with hands-on skills that they will be able to apply to their job from day one. The course focuses on customer behavior and its implications on website design and search engine marketing. The course also reveals how the latest Internet marketing rules and regulations can be leveraged to protect company assets and grow customer relationships. Students who complete the course will be prepared for the Google Advertising Professional exam.
Students will learn about diverse topics including:
After completing this course, participants can continue to build their Internet marketing skills by taking the Advanced Interactive Marketing & Measurement course. Students who complete all three courses in the program will earn a USF Master Certificate in Internet Marketing.
Real-World Instruction from Industry Leaders Gives Job Seekers a Competitive Edge
Instructors guide students through the course and give them the insights and skills necessary to develop and implement an effective interactive marketing campaign. Students will learn how to create a campaign step-by-step, knowledge that they can put to use immediately in their real-world business environment.
“The USF Internet Marketing Master Certificate Program was the best career choice I have ever made, hands down,” says student Cayce Howe. “Within months of starting the program, I interviewed at an Internet marketing agency. They noticed skills that several of their present employees didn't have, and I was hired!”
Along with updated and robust curriculum, the 8-week, 100% online course offers weekly interactive chat sessions where students and subject matter experts use web-based technology to participate in live discussions. The discussions cover a variety of relevant topics and address current industry events, allowing students to always have access to the latest trends, straight from industry leaders.
About the University of San Francisco
Acclaimed as one of America’s best universities by U.S. News & World Report, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Management, which includes the Masagung Graduate School of Management and the McLaren School of Management.
About University Alliance Online
The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, its university partners have surpassed 450,000 online enrollments – making UA the largest facilitator of e-learning in the country. University partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, the University of San Francisco, the University of Vermont, Florida Institute of Technology, The University of Scranton, Jacksonville University and Dominican University.