Currently seeking an Senior Search Paid Strategist in Tampa, FL for Bisk Education! Bisk Education is a rapidly growing company which facilitates the promotion and online delivery of degree and certificate programs from the nation’s leading traditional universities.
Position Summary:
The Sr. Paid Search Strategist is responsible the development and execution of search marketing campaigns. The ideal candidate will have a problem solver mentality and the ability to think critically. The Paid Search Strategist will execute keyword research, campaign strategy, setup, and management, data analysis and reporting, and ongoing campaign optimization. The successful candidate will be expected to manage the paid search projects in which he/she is involved in to meet established lead goals, targeted Cost Per Lead (CPL), and other key performance metrics.
Principal Duties and Responsibilities:
- Design, develop, and manage PPC campaigns; including, campaign structure, keyword research, keyword management, keyword bidding, ad copy writing and testing, and any other core capability required to maximize results, drive volume, and hit Cost Per Lead targets
- Conduct regular analysis and providing recommendations on increased performance in the areas of paid search
- Provide guidance and monthly reporting to stakeholders on performance within search
- Responsible for providing innovative ideas and strategies for increasing lead generation in all Paid Search endeavors
- Aid in management of budgets to ensure search marketing expenditures are within the budgetary guidelines and optimized for ROI
- Monitoring conversions, copywriting text ads, and managing bids on a daily basis according to allocated budgets
- Stay up-to-date on latest SEM strategies and trends, while continually leveraging new tools and industry best practices to boost efficacy of campaigns
- Mentor Paid Search Strategists
- Take an active role in the training and development of all search team members
Knowledge, Skills and Abilities Required:
- Strong analytical focus with the ability to independently implement optimization findings
- A firm understanding of interactive marketing and online media
- Excellent written and verbal communication skills
- The ability to work independently as well as with a team in a fast paced, goal-oriented environment
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, with a positive attitude, to consistently meet and exceed objectives and take on more responsibility
- Must possess genuine, positive and uplifting attitude that inspires coworkers and colleagues
- Very strong experience with Microsoft Office, especially Excel
- Experience with Bid Management & Web Analytics tools
- 5 years of marketing experience with 3 years of paid search specific experience
- Extensive experience managing monthly search budgets in excess of $250,000
- Salesforce experience a plus
- Marketo Adbridge experience a plus
Education Required:
- Bachelor’s Degree in Business, Marketing, Communications, Interactive Marketing, or Advertising
- MBA/MS or other advanced degree preferred
The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.
We are proud to offer a comprehensive and competitive benefits package to meet the needs of our employees. Our benefits include medical (prescription & vision), dental, life insurance, long term disability, flexible spending plans, 401(k), vacation and holidays. At Bisk Education, employees may take classes and we pay 100% of the college tuition…a $50,000 value.
Qualified candidates please visit the following link to submit your resume. Our application process will take you an average of 5 minutes to complete.
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