The Marketing Paradigm Has Shifted. Is Your University Ready?
With the shift from traditional to digital marketing comes unprecedented new opportunities for your university to expand its enrollment and advance its mission. Now you can engage millions by collaborating with Bisk Education, your centralized point of contact for a vast array of multi-channel niche marketing activities. Leveraging our specialized expertise, you can maximize your reach while upholding the highest standards. As the caretakers of your university’s image online, our award-winning marketing team is dedicated to outstanding reputation stewardship that keeps the prestige of your brand at the forefront.
From creating full-service marketing campaigns and coordinating online media placements that generate program inquiries, to updating you with performance metrics and status reports, our experienced and highly talented team is second to none. Your university will benefit from the national and international experience of brand and marketing managers, as well as numerous experts in media planning, buying and creative development. Our in-house, fully interactive advertising agency focuses on strategies for paid search, display, email and direct mail projects that drive over 500,000 student inquiries each year.
Online Branding & Multi-Channel Campaigns
Our marketing team crafts highly engaging, integrated campaigns to boost awareness and help your university meet its enrollment objectives.
Website Testing Optimization
Using advanced metrics tools, we constantly test our messaging and imagery to determine the most effective ways to communicate with prospective students.
Video Engagement
To reach today’s visually oriented audience, we create a wide variety of video-based marketing in our own state-of-the-art production studios.
View Product Launch CommercialView Subject Matter Experts
Search Engine Optimization (SEO)
Using proven techniques to achieve high SEO rankings ensures prospective students are able to locate information about your programs online.
Tradeshows
We represent your university with eye-catching display booths at some of the biggest, most prestigious industry events across the nation.
Media Planning/Buying
Our media team does extensive industry and proprietary research to find the ideal ad placements that will deliver your message to targeted prospective students.
Key Components
Exclusively Dedicated Management Team
This experienced group, dedicated exclusively to your university, is highly reactive to market changes and your university needs, keeping you informed about your program through campaign performance analyses, quarterly reviews and weekly status reports.
In-House Advertising Agency
Our fully interactive agency of over 100 marketing professionals is responsible for all creative development based on your university style guide.
Results-Driven Marketing
We help generate program inquiries through Internet and print advertising, direct corporate sales, trade shows, SEO, catalogs, referrals, social media, public relations and more.
Industry-Standard Tools
We analyze campaign performance using the latest tools and techniques such as web analytics, multivariate testing of creative, student surveys and state-of-the-art customer relationship management.
U.S. News University Connection
Through our exclusive relationship with U.S. News & World Report, we represent hundreds of today’s leading public and private universities. Combining the nation’s most respected college rankings with the proven technology solutions of an industry leader in higher education, U.S. News University Connection offers powerful new ways for students and universities to connect. Our comprehensive and unbiased information on more than 2,000 academic institutions comes directly from U.S. News & World Report, the most trusted source for college and university rankings since 1983. We complement these rankings and statistics with must-read articles about critical topics such as financial aid availability, job interview strategies and more.
CollegeClickTV
This groundbreaking service streams video content of students, local merchants, faculty and staff from colleges and universities across the country. With reviews ranging from the best professors, to campus activities and dorm life, to cafeteria food, CollegeClickTV is a top destination for a wide variety of peer review video content. All videos are filmed by professional videographers and edited by professional post-production staff. CollegeClickTV helps students make informed decisions by visiting campuses virtually, then using social networking and other interactive methods to connect with universities.
Social Media
We leverage social media websites including Twitter and Facebook as economical, viral marketing tools to increase visibility and deliver optimal results.